Client: British Heart Foundation
Project: Marketing and fundraising materials design.
Scope: Marketing and fundraising collateral, annual report design
As an Associate Designer within the Brand Engagement & Marketing team at the British Heart Foundation, I worked across a wide range of print and digital projects to help communicate the charity’s mission and impact. I played a key role in the rollout of BHF’s refreshed brand identity, supporting teams across the organisation to ensure consistency and creative excellence from concept through to delivery.
A key area of focus was the design and production of the BHF Annual Report and Accounts — which I delivered for three consecutive years (2020, 2021 and 2023). These marked a milestone for the organisation as the first to be produced entirely in-house, resulting in a more efficient workflow and a better use of design resources.
Beyond the annual reports, my work spanned:
- Long-form reports with data visualisation and technical content
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Marketing and internal communications materials for campaigns and initiatives
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Microsites and digital advertising for BHF’s major mass participation events