Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About me
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Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 WaterMimo
Charity
British Heart FoundationAshoka x ebay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
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Client: Mime Industries

Project: Visual identity for an educational robotics brand aimed at kids

Scope: Concept, creative direction, art direction, visual identity, packaging design
Mime Industries was founded to make do–it–yourself robotics kits that include hardware and software. 

Aimed at children, young people and their parents as well as educators, the purpose is to promote learning around technology and coding.

I designed the identity to create a bright, playful and positive graphic language around technology. The Mime Industries proposition had to feel accessible and easy to use, for audiences who might not be used to technology or coding, or might be be easily intimidated by it.

Alongside the identity, a guideline document was printed which gave instructions on implementing the identity, as well as showing it in action.