Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity, art direction and creative communications.

About me
Profile | Contact

Corporate RolexSAASiQOnzo 2.0Lee & Man Paper Co.Pachubei20 Water
Charity
British Heart FoundationAshoka x eBay FoundationAlzheimer’s Society
Arts
Another Piece On The WallThe Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
MixcloudInstagram

Client: SAASiQ

Project: Visual identity and marketing materials for an AI driven SaaS consultancy

Scope: Branding, visual identity, marketing materials
SAASiQ is an independent, boutique Oracle Fusion Cloud consultancy delivering AI-driven automation, optimisation, and managed services for enterprise organisations.

I developed a modern, flexible visual identity system designed to appeal to the target audiences – heads of AI and technology in both the public and private sector  – people who are tech-savvy but who also demand robust, reliable and cost-effective solutions that work for large-scale organisations.

Abstract, shifting background imagery formed a core element of the identity, enabling it to adapt and vary according to specific environments, whilst maintaining the underlying look and feel.