Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About Me
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Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 Water
Charity
British Heart FoundationAshoka x eBay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
MixcloudInstagram

Client: John Wiley

Project: The Green Marketing Manifesto

Scope: Cover design and typographic concept for a pioneering environmental book.
For the second edition of this innovative book, the author requested the inclusion of the copy: ‘Please do not put this book in a plastic bag.’

To give this message maximum impact, I made it the primary focal point of the cover, with the book’s title and author name placed on a smaller sticker in the bottom-right corner. This created a bold, attention-grabbing hierarchy that reinforced the book’s environmentally conscious message.

The cover was printed on greyboard with a cloth binding, chosen to be as sustainable and eco-friendly as possible, reflecting the book’s themes and values.

This approach combined typographic clarity, visual hierarchy, and material choice to create a cover that was both striking and responsible, aligning perfectly with the author’s vision and the book’s pioneering content.