Tom

I’m Tom Williams, an experienced graphic designer specialising in brand and visual identity design, typography and annual report design. Recent projects are listed below.

About Me
Profile | Contact

Corporate RolexOnzo 2.0Lee & Man Paper Co.Pachubei20 Water
Charity
British Heart FoundationAshoka x eBay FoundationAlzheimer’s Society
Arts The Green Marketing ManifestoRobert WorbyGeorge Solti AccademiaAudioArtWhich Way UpFlower of London
Commune
Startups Onzo 1.0Mime IndustriesFederation CoffeeB.O.S.S
Personal 60 Year CalendarMusic Design

LogosVarious logo marks
Links
MixcloudInstagram

Client: Onzo

Project: Branding and visual identity

Scope: Branding, identity, website and marketing materials for a data analytics company in the energy sector.
As Onzo transitioned from a product–service startup into a company focused on data science and energy analytics, the brand needed to evolve to reflect its new direction.

I led a complete brand refresh, moving away from a playful, consumer-facing look towards a more rigorous, data-driven visual identity — one that conveyed intelligence, precision and credibility.

The new design language emphasised clarity, structure and scientific confidence, giving Onzo a sharper, more professional presence within the energy and technology sectors.

Deliverables included a new website, a suite of custom icons and infographics, and marketing materials that helped communicate complex ideas simply and effectively. A full set of brand guidelines ensured consistency across all channels.

The result was a cohesive identity that repositioned Onzo as a trusted innovator in energy data and analytics.