Alzheimer’s Society — In-house Freelance Designer
Scope: Brand identity rollout, annual reports, and multi-department design support.Over the past number of years, I have worked as an in-house freelance designer at the Alzheimer’s Society, supporting the implementation of the charity’s refreshed brand identity across print and digital channels.
I collaborated closely with teams across the organisation — including Events, Fundraising, Research, and Digital Marketing — to produce a wide range of design outputs that reflect the Society’s mission and values.
Key projects included the design and production of the 2022/23 and 2023/24 Annual Reports, marking the first editions created entirely using the new brand identity, streamlining production and ensuring consistent, high-quality visual communication.
This work helped strengthen the Alzheimer’s Society’s visual presence, improving brand cohesion and supporting the charity’s communications across multiple channels.
Annual Report 2022/23 – Together we are help and hope
