Scope: Branding, identity, website and marketing materials for a data analytics company in the energy sector.
As Onzo transitioned from a product–service startup into a company focused on data science and energy analytics, the brand needed to evolve to reflect its new direction.
I led a complete brand refresh, moving away from a playful, consumer-facing look towards a more rigorous, data-driven visual identity — one that conveyed intelligence, precision and credibility.
The new design language emphasised clarity, structure and scientific confidence, giving Onzo a sharper, more professional presence within the energy and technology sectors.
Deliverables included a new website, a suite of custom icons and infographics, and marketing materials that helped communicate complex ideas simply and effectively. A full set of brand guidelines ensured consistency across all channels.
The result was a cohesive identity that repositioned Onzo as a trusted innovator in energy data and analytics.
