i2O work with water utilities worldwide to improve efficiency and reduce leakage across their systems using remote logging and controller hardware alongside innovative customer service software.
The existing identity needed updating. It felt clunky and limited, and didn’t reflect how the business wanted to position itself – as a dynamic and forward thinking company at the forefront of utility innovation.
A strong, memorable, and more confident logo was developed which tied in more closely with the business offering, alluding to pipes, networks and nodes, along with a refreshed colour scheme which related more closely to water.
A flexible visual language was created around layering, depth and data which allowed the identity to express a broad range of voices across the business, from bold marketing messages to more analytical information design. As i2O is a global business, typefaces were specified with multilingual support as a key requirement.
Alongside the core identity, outputs included:
• An identity style guide giving guidance on implementation.
• Information design and UI elements.
• Icon family.
• Various marketing materials.
• Stationery and internal templates.