Onzo — Smart Energy Kit Branding and 2D Design
Scope: Brand strategy, visual identity, web and product interface design, marketing communications.
The Onzo Smart Energy Kit was designed to provide homeowners with engaging, accessible insights into their energy use, via a portable display and web interface.
As co-founder and 2D design lead, I guided the company from its pre-funding startup stage through a multi-million pound funding round and up to the launch of its first products and services in partnership with SSE Energy.
Onzo required a recognisable, iconic brand identity that would stand out in a competitive market, while remaining consumer-friendly, human, and approachable. The challenge was to make a typically dry subject — energy usage — engaging, understandable, and worthwhile for everyday users.
Over two years, I defined the Onzo brand, then drove the 2D design across all touchpoints, including:
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Brand strategy and visual identity
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Website and web interface
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On-product graphics and display interface
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Marketing communications and collateral
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All other graphical outputs across the business
The Onzo Smart Energy Kit was recognised for its design excellence, receiving a Red Dot Design Award, reflecting the successful fusion of brand, interface, and product design in creating a cohesive, consumer-focused experience.
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