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TOM
WILLIAMS
DESIGN


I’m an experienced designer specialising in brand and visual identity, marketing communication and annual report design. Recent projects are listed below.

About me
Profile | Contact
What clients say
Corporate
Onzo 2.0
i20 Water
Lee & Man Paper Co.
Pachube
Foster & Partners
Rolex
Charity
British Heart Foundation
Alzheimer’s Society
Ashoka x eBay Foundation

Startups
 Onzo 1.0
 Mime Industries
Federation Coffee
British Outdoor Sleeping Society

Arts
The Green Marketing Manifesto
 Robert Worby
 Proudfoot website
Georg Solti Accademia
 AudioArt
Which Way Up
Flower Of London
Latitudes
Commune

Personal 
60 Year Calendar
Street typography
Billboard Survival Guide
Music design
Logos
Various logo marks

Other
Outakes on Dribbble
Mixes on Mixcloud
Mark

Proudfoot — Website Redesign and Sub-Brand Development

Client: Proudfoot Film Production
Scope: Website redesign, responsive UI/UX, brand extension, sub-identity design
Overview:
Proudfoot is a film production company known for producing high-quality, beautifully crafted films for a diverse range of clients. The website required a comprehensive redesign to align with contemporary web technologies and user expectations, while maintaining and extending the existing brand identity.

Project goals:
  • Modernise the site to work seamlessly across desktop, tablet, and mobile
  • Maintain and strengthen Proudfoot’s brand identity
  • Provide insight into Proudfoot’s filmmaking process and demonstrate the value they bring to clients from concept to delivery
  • Showcase their ethos and reputation through accessible content
  • Redesign ‘The Frame’, a section dedicated to viewing Proudfoot films, incorporating complex filtering for a large video library and a complementary sub-identity


The process for the site re-design and sub-brand development is outlined below:


1. Discovery and Research:
  • Analysed existing website structure and content
  • Studied competitor platforms and contemporary film production websites
  • Defined user journeys for prospective clients and general visitors


2. Information architecture and wireframing:
  • Developed responsive wireframes for multiple screen sizes
  • Designed filtering and navigation systems to support complex video content in ‘The Frame’
  • Ensured a logical, user-friendly content hierarchy



3. Visual Design & Brand Extension:
  • Translated Proudfoot’s ethos and cinematic style into a modern digital interface
  • Developed typography, colour schemes, and UI elements consistent with the existing brand
  • Created a sub-identity for ‘The Frame’, visually aligned yet distinctive to support its standalone purpose

4. Outcome:
The redesigned website and sub-identity for ‘The Frame’ provide a cohesive, engaging, and flexible platform that reflects Proudfoot’s cinematic craftsmanship. The project successfully communicates brand ethos, storytelling value, and creative expertise, while offering a user-friendly, visually compelling experience across all devices.