Lee & Man Paper Company are one of the largest suppliers of tissue and paper products in Hong Kong and China. As part of a move to manufacture all of their paper from sustainably grown bamboo they required a new logo mark for their tissue brand ‘Hanky’.
The brand was designed to feel clean and modern, and to appeal to young families. As part of an overall identity system I created a memorable, bold mark which combined an 'H' for Hanky with the bamboo element that is fundamental to the offering.
A style guide was also produced which gave guidance on application of colour, typography and imagery.