Hanky — Brand identity for sustainable tissue products
Client: Lee & Man Paper Company
Scope: Logo design, visual identity, and brand guidelines
Lee & Man Paper Company, one of the largest suppliers of tissue and paper products in Hong Kong and China, launched a sustainability initiative to manufacture all their paper from bamboo. As part of this initiative, their tissue brand “Hanky” required a new logo and visual identity that reflected its eco-friendly ethos.
The brand identity was designed to feel clean, modern, and approachable, appealing particularly to young families. I created a bold, memorable logo mark that combined the letter “H” for Hanky with a bamboo motif, symbolising the product’s sustainability and core materials.
A comprehensive style guide was also produced, providing clear guidance on colour, typography, and imagery, ensuring the brand could be applied consistently across packaging, marketing materials, and digital platforms.
