Rolex stands as one of the world’s most iconic luxury brands — a name synonymous with precision, performance, and timeless design. Across social media, their storytelling reaches millions, celebrating the extraordinary people who wear a Rolex: record-breaking athletes, pioneering scientists, and visionary environmentalists.

Working closely with Rolex’s film production house, I helped reimagine how this story is told on screen — designing a new typographic system to bring clarity, consistency, and character to their video content.

The project introduced a new typeface to the Rolex social media grid, supported by a refined design system and global guideline toolkit. Together, these elements enable a network of over thirty editors worldwide to create content that feels unmistakably Rolex — elegant, cohesive, and effortlessly world-class.